Hal Josephson

Business Development, China Access 2008

Hal Josephson is President of MediaSense™ Inc., a San Francisco firm specializing in strategic marketing planning, international business development consultation and project management services for high-tech industries.

Hal works with China Access 2008's economic development operation focusing on partnerships and alliances with Chinese companies and provides strategic consultation regarding the creative industries to the Xuhia District of Shanghai. MediaSense clients have included: Apple, Motorola, IDG, KPMG, InternetWire, Infotech Canada, Digital Club Network, Trade New Zealand, ReedMidem, Business Image Group, Netcom, Virtual Spectator, The Biz Centre and Ivistra.

From 1997-2000, Mr. Josephson was Executive Director for the NewMedia INVISION Festival, the largest North American program honoring creators of digital content in all media, including CD-ROMs, web sites, games and business applications. During this period, Mr. Josephson was also the primary US business consultant and Silicon Valley liaison for Australian Multimedia Enterprise (AME), a $55M AU new media venture fund based in Sydney.

Prior to this, Mr. Josephson was Vice President of Infotainment World, producers of the highly successful Electronic Entertainment Expo (E3). Before this position, Hal spent two years as President and Executive Producer of the Motorola sponsored Interactive Media Festival, a $3.7M corporate event showcasing thirty-five of the best digital media art and technology projects from four continents plus commissioned new media performances by Blue Man Group, Firesign Theatre and Herbie Hancock.

For four years, during the early nineties, Mr. Josephson was the Director of Worldwide Business Development and Industry Relations for The 3DO Company. During the eighties, Mr. Josephson was a Boulder, Colorado entrepreneur as co-founder of two IT-related public companies, TeleMedia International, a teleconferencing production and human factors training business and StarCom Inc., a satellite delivered entertainment and communications company.

Hal has IT industry experience in teleconferencing, computer gaming, software licensing, satellite communications, and cable TV broadcasting as well as specific expertise in international business development and strategic marketing. In addition, Hal has a second career in large-scale event design, development, planning and production management.